The Rise of a New Era in Commerce
A quiet revolution is reshaping how India shops and sells — and it's led by Asort, a pioneer in the co-commerce space. What began as a direct-selling fashion platform has now transformed into a collaborative marketplace where entrepreneurs, creators, and communities join forces. This isn't your typical e-commerce story. This is the future — and it's being written by the people.
From Vision to Movement: The Origin of Asort
Back in 2011, Roshan Singh Bisht had a bold idea — to empower everyday Indians by giving them the tools to launch their own fashion businesses. Through Dynamic Beneficial Accord Marketing Pvt. Ltd. (DBA®), Asort was born, introducing a unique blend of fashion retail and community-driven entrepreneurship. But what truly set it apart was its belief in people-first commerce — the idea that communities can drive brands, not the other way around.
What Exactly is Co-Commerce?
Unlike traditional e-commerce that focuses on transactions, co-commerce is built on relationships. Think of it as a partnership between sellers, creators, influencers, and consumers. At Asort, this means individuals don’t just buy products — they become brand advocates, community leaders, and business owners. It's a space where collaboration fuels growth, and everyone has skin in the game.
A Closer Look at Asort’s Homegrown Brands
Asort didn’t just build a platform — it built a family of fashion-forward brands that speak to diverse audiences across India. Each label tells a different story:
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Ifazone®: Smart, confident, and clean styles for everyday wear.
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Earthy Scent®: A modern take on traditional Indian craftsmanship.
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A.B.G.™ (Another Bad Generation): Youth-driven, bold, and unapologetically street.
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Kuefit™: Activewear that bridges fitness and lifestyle.
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Solasta Shoes™: Premium footwear that balances fashion and function.
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Mr. Huffman®: Sharp styles for men who appreciate subtle elegance.
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Amiiga®: Contemporary essentials for bold, independent women.
Each brand has been carefully crafted with purpose and style, offering something for every taste and lifestyle.
Power to the People: Asort’s Entrepreneurial Model
What really makes Asort tick is its commitment to grassroots entrepreneurship. Through its Independent Business Owner (IBO) program, the platform offers everyday Indians — many with no formal business background — a chance to build their own fashion empires.
From mentorship and business education to digital marketing tools, Asort equips IBOs with everything they need to succeed. Whether someone is in a metro city or a tier-3 town, the opportunity is the same — and that’s what makes the model so powerful.
Today, Asort’s reach extends across more than 20 states, with a growing network of over 1 million active members.
Tech-Driven, People-Focused
Behind the scenes, Asort is powered by solid technology that makes the customer and seller experience seamless. From fast-loading websites to intuitive dashboards, the platform is designed to be accessible, even for first-time users.
Social media also plays a huge role. Influencer campaigns, peer reviews, and creator shoutouts help amplify product reach and build authentic engagement. This isn’t just selling — it’s storytelling at scale.
Milestones That Tell a Story of Growth
Asort’s journey is marked by several key achievements:
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2011: Launch of India's first direct-selling fashion company.
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2014: 492% surge in active consultants.
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2016: Company turnover more than doubles in just one year.
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2017: Two new brands (Earthy Scent® and Mr. Huffman®) introduced.
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2018: Launch of A.B.G.™, India’s very own streetwear brand.
Each step forward has been a building block in Asort’s growing legacy of innovation and empowerment.
What the Future Holds
Co-commerce isn’t just a buzzword — it’s a movement. And Asort is leading from the front. As the Indian economy becomes more digital and more community-driven, platforms like Asort are perfectly positioned to capture this momentum.
Future plans hint at expanded categories, deeper creator integration, and even international partnerships. But no matter how big it gets, the mission remains the same: make business personal, inclusive, and collaborative.
Asort has done more than just create a new way to shop — it has built a platform where anyone can dream bigger, hustle harder, and succeed together. By blending fashion, technology, and community, it has set the gold standard for what the future of commerce can look like in India.
As consumers demand more authenticity and entrepreneurs seek more meaningful opportunities, Asort stands tall as the platform where both can meet. This is co-commerce — and it’s only just getting started.
