The fashion industry is one of the largest and most lucrative industries in the world. In India, the fashion industry is worth over $100 billion and is expected to grow to $200 billion by 2025. This growth is being driven by a number of factors, including the increasing disposable incomes of Indians, the growing popularity of online shopping, and the increasing urbanization of the country.
Despite the large and growing size of the Indian fashion industry, it is still relatively difficult for new businesses to enter the market. This is because the fashion industry is very fragmented and there are a number of high barriers to entry. For example, new businesses need to have access to a large network of suppliers and retailers, and they need to have the financial resources to invest in marketing and advertising.
Asort, India’s first co-commerce platform, is making it easier for Indians to start a business in the fashion industry. Asort provides new businesses with access to a large network of suppliers and retailers, as well as the financial resources and marketing support they need to succeed.
How Asort Works
Asort is a co-commerce platform, which means that it partners with new businesses to help them start and grow their businesses. Asort provides its partners with a number of services, including:
- Access to a large network of suppliers and retailers
- Financial resources
- Marketing support
- Business development support
Benefits of Starting a Fashion Business with Asort
There are a number of benefits to starting a fashion business with Asort. These benefits include:
- Access to a large network of suppliers and retailers: Asort has a large network of suppliers and retailers that its partners can access. This gives Asort’s partners a significant advantage over other new businesses in the fashion industry.
- Financial resources: Asort provides its partners with the financial resources they need to start and grow their businesses. This includes funding for inventory, marketing, and other expenses.
- Marketing support: Asort provides its partners with marketing support to help them reach their target customers. This includes support with social media, search engine optimization, and email marketing.
- Business development support: Asort provides its partners with business development support to help them succeed. This includes support with strategy development, team building, and operational management.
How to Start a Fashion Business with Asort
To start a fashion business with Asort, you need to sign up for a free account on the Asort website. Once you have created an account, you need to submit a business plan to Asort. Asort will review your business plan and if it is approved, you will be paired with a mentor who will help you start and grow your business.
Success Stories
There are a number of success stories of Indians who have started successful fashion businesses with Asort. For example, one Asort partner, who was a stay-at-home mom, was able to start a successful fashion business that now generates over $100,000 in revenue per year.
Another Asort partner, who was a college student, was able to start a successful fashion business that now sells its products in over 20 countries.
Conclusion
Asort is a co-commerce platform that is making it easier for Indians to start a business in the fashion industry. Asort provides its partners with access to a large network of suppliers and retailers, as well as the financial resources and marketing support they need to succeed.
Additional Tips for Starting a Fashion Business in India
Here are some additional tips for starting a fashion business in India:
- Choose a niche: There are many different niches within the fashion industry. It is important to choose a niche that you are passionate about and that you have some knowledge of. This will help you to develop a unique and differentiated product or service offering.
- Do your research: Before you start your business, it is important to do your research and understand the Indian fashion market. This includes understanding the trends, the competition, and the target customer.
- Create a business plan: A business plan is essential for any new business. It will help you to define your goals, strategies, and financial projections.
- Build a team: No one can start and grow a business alone. It is important to build a team of talented and experienced people who can help you to achieve your goals.
- Market your business: Once your business is up and running, it is important to market it to your target customers. This includes using online and offline marketing channels.
Starting a fashion business in India can be a challenging but rewarding experience. By following the tips above and partnering with Asort, you can increase your chances of success.
