Asort Transforms the Co-Commerce Landscape with Empowerment for Digital Entrepreneurs in India
Asort has the incomparable reputation of being the first Co-Commerce platform in India, and we take pride in being at the cusp of transformation enabling millions to realize the true sense of entrepreneurship. We have changed the way brands interacted with consumers for the past over 13 years by building a system where innovation, entrepreneurship, and inclusivity meet.
What Co-Commerce Means? Innovation by Step Changing the Concept of Trade
Co-Commerce, short for collaborative commerce, is a business model where hybrid e-commerce platforms that center around communications allow users to provide not only passive feedback but also take part by supplying content that serves the entire ecosystem. Unlike traditional e-commerce, Co-Commerce enables all members of the ecosystem to not only participate passively, but also produce value.
Essential Components of Co-Commerce
- Co-Creation of a Brand where customers and users take part in the story and shape the brand and products.
- Micro-Entrepreneurship allows earning and a business for all.
- Community-Driven Marketing enables promo, sales and shares in peers.
This way of conducting business increases empowerment and the democracy in organization.
The Founding Vision of Asort: Equalizing Access to Opportunities
Asort was founded in 2011 with the purpose of eliminating the problems of the aspiring entrepreneurs with no capital, infrastructure, or digital knowledge. As a co founder and the current CEO of the company, Roshan Singh Bisht had the idea of creating a platform accessible to every individual driven with interest and passion.
Currently, more than 1 million+ active community entrepreneurs are engaging with our platform, attaining self-sufficiency and driving economic participation in Bharat.
Our business development and expansion goals are focused towards the number of people we are empowering and the dreams and businesses we are cultivating through our ecosystem.
Building an Entrepreneurial India: Impact Highlights
Job Creation at the Grassroots Level
Our platform has generated over a million sustainable livelihoods in India, particularly in rural and semi-urban areas. We are overcoming the intricacies related to the high cost of starting a business.
Skill Development & Digital Literacy
We help people learn essential skills through social selling, personal branding, logistics management, and a wide array of modern disciplines, providing training, mentorship, and the necessary resources.
Community First Approach
Asort’s most potent asset is its community-first culture. ACEs (Asort Community Entrepreneurs) are our community leaders. They are not only sales drivers, but they also help in mentoring new members, thus enabling collective success and impact at scale.
India’s Digital Economy Vision and Co-Commerce
Asort is developing infrastructure for Digital India, Startup India, and Vocal for Local initiatives, creating an ecosystem for entrepreneurs that eliminates the necessity of brick-and-mortar shops and warehouses.
This model is crucial for India’s post-pandemic reality, enabling a **bottom-up economic transformation** through increased digital participation.
Brands Powered by Asort
We partnered with our community to develop and market the following high-impact brands:
Amiiga: Skincare and beauty, rooted in nature.
Mr. Huffman: Men’s grooming essentials.
Earthy Scent : Sustainable lifestyle and wellness.
Kuefit: Activewear designed for movement.
Solasta: Modern accessories for modern lifestyles.
Each brand tells a community-driven story showcasing micro-entrepreneurs at the core of every brand’s success.
The Future of Co-Commerce: A Look Ahead
In this new phase of expansion, we concentrate on:
AI-powered entrepreneur tools
Localized language support
Deeper rural penetration
Greater financial inclusion
More Co-Built brands
Our goal is to build the **decentralized retail future** where every individual has the opportunity to create value and not just consume.
Why Asort is the Future of Commerce
✅ Inclusive: No barriers to entry
✅ Digital-first: Scalable with zero inventory
✅ Community-powered: Built on trust, mentorship, and shared growth
✅ Profitable for all: Equitable distribution of rewards
This is not just a business model — it’s a movement to redefine the economy.
Partake in the Co-Commerce Revolution
Asort is your partner in development; be it as an aspiring entrepreneur, a digital creator, or a brand looking to engage on a deeper level.
